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About Us

We Shape the Future of Dates

AlTalaa is an Egyptian brand focused on carefully selected dates, date-based products, and natural ingredients. We combine our local knowledge, thoughtful product development, and a commitment to consistent quality.

A Name Rooted in the Palm

The name "AlTalaa" is inspired by an old profession closely connected to the palm tree. AlTalaa is the person who climbs the palm to care for it and harvest its fruit, a craft built on experience, patience, and precision.

We chose the name because it reflects our connection to the palm and the values of care, knowledge, and attention to detail that continue to shape the way we approach our products today.

AlTalaa is a registered trademark owned by Subject Group.

AlTalaa Approach

What We Believe Shapes What We Create

Respecting the Origin

We begin with the date as an authentic Egyptian product, preserving its value and identity in everything we create.

Caring for Every Detail

From raw material selection to product development and presentation, quality is an ongoing practice, not just a promise.

Reimagining the Familiar

We explore the potential of dates and turn familiar ingredients into products designed for modern lifestyles and evolving market needs.

ALTALAA JOURNEY

From Roots to Value

A journey that starts from the land, grows with experience, and expands with a market vision, to transform into products carrying real value.

Egyptian date palm farm
01

IT BEGINS AT THE SOURCE

Our journey begins where the date itself begins — with the palm, the farm, and an understanding of the conditions that shape the fruit. We pay attention to origin, variety, season, and quality from the earliest stage, because creating a good product starts with understanding the raw material behind it.

Farm worker maintaining date palms
02

SELECTING WITH PURPOSE

Not every date serves the same purpose. We carefully select dates and raw materials according to the product we aim to create, considering quality, characteristics, and suitability for each application. This thoughtful selection helps us preserve what is naturally valuable while creating the right foundation for every AlTalaa product.

Local date heritage roots
03

TURNING POTENTIAL INTO PRODUCTS

We look beyond the date as a traditional fruit and explore the possibilities it can offer. Through product development, we transform its natural qualities into products designed for different uses, lifestyles, and market needs. From familiar date products to new ideas and natural ingredients, we develop with one principle in mind; adding meaningful value to what nature already provides.

Mastering product dates
04

WHEN UNDERSTANDING BECOMES A WELL-CRAFTED PRODUCT

Every product brings together what we have learned along the journey. From understanding the source and selecting the right ingredients to development, quality, packaging, and presentation. The result is a carefully crafted product that respects its Egyptian roots while being ready for today’s consumers and markets.

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QUALITY & COMPLIANCE

Quality Built Around Market Requirements

Our quality approach combines established management systems with product-specific certifications and compliance requirements for different markets. Depending on the product and destination, relevant requirements may include Halal certification, FDA-related market requirements, and other certifications or documentation required by the importing market.

Quality Management

ISO 9001
Quality Management System
ISO 22000
Food Safety Management System

Market-Specific Compliance

Halal Certification
FDA Market Requirements
U.S. Market Compliance
Additional Requirements
According to destination country
Institutional Presence

Institutional Presence

AlTalaa is supported by a broader institutional and industry ecosystem that contributes to quality development, food safety, research, and access to local and international markets.

Chamber of Food Industries

Food Industries Export Council

International Date Council

National Food Safety Authority

Egyptian Exporters Association – Expolink

GIZ German Agency for International Cooperation

Food Technology Research Institute

Agricultural Research Center

Rotary Club of Cairo Entrepreneurs

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CORPORATE BACKING

Part of Subject Group

AlTalaa is a registered Egyptian trademark fully owned by Subject Group Egypt. As part of the group, AlTalaa benefits from a broader business platform focused on food products, natural food ingredients, Egyptian food exports, and sustainability and resource-efficiency solutions for the food and agricultural sectors.

This connection provides AlTalaa with access to wider industry knowledge, business relationships, and market insight that support its product development and growth in local and international markets.

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